didn't quite "get-cha"

These were my partner and I's ad campaign for the tween track phone/mp3 player "Gotcha".
I think to improve the campaign I would scrap it altogether and begin again targeting the kids (instead of the parents as this ad does), take out a lof of the wording (make a simpler slogan) and try to keep things more consistent. Maybe adopt a color scheme, something fun and bright (taking the orange, perhaps, from the group ad and making it fit across the campaign).