a semiotic analysis of dove's campaign for real beauty:

(Photo Credit)

Let's take a look at this ad (one of the campaign for real beauty employed by Dove) in relation to semiotics, signs and what they signify:

1. Her outfit (a ballet leotard) is a sign which signifies grace, beauty. 
2. Her outfit again, still acting as a sign, can also signify eating disorders in women, unhealthy views of weight and beauty.
3. Her braces are a sign which signify physical correction, a quest for beauty.
4. Again, like the leotard, her braces double to signify geeky awkwardness, uncomfortable adolescence. 
5. Her smile is a sign which signifies confidence, self-esteem and acceptance.